Is 'green capitalism' resistance to change Essay

Is 'green capitalism' resistance to change - Essay Example This can be exemplified by the fact that if news of organizations committing illegal and harmful activities is aired, hoards of activists and scores of NGOs and environment protecting organizations unanimously raise an outcry against the alleged misdemeanor. The roads are swamped with local residents carrying banners and signs to decry the gutless and unethical practices of the organizations. This comes to establish that the notion of ecologically sustainable development has been replaced by a much more comprehensive concept i.e. economically sustainable development (Green 1999). The damage that has been rendered to the environment as a result of unchecked business activities has driven countries towards the adoption of new concept i.e. green capitalism. This paper looks into the notion of green capitalism and evaluates how well is it faring in the capitalist market. The paper explores the parties that oppose green capitalism and the debates that have arisen out of it. So the questio n arises that what exactly is green capitalism? Green capitalism has seeped through both the market and the culture, and one can see organizations engaged in promoting a more socially responsible image of themselves. ... n capitalism refers to an approach that buttresses the view that levers of the market can be used to fix the damage that has been caused to the environment in the past (Rogers 2010). There are different views that have arisen regarding green capitalism. Proponents of green capitalism are of the perspective that fossil fuels constitute scare resources and are not going to last forever. These natural resources are going to finish eventually and will also become more expensive as that time approaches. This follows that businesses have to adjust themselves to accomplish more through the limited amount of resources at their disposal. According to green capitalism, usage of lesser resources by both the governments and the businesses would provide benefits not only to the environment but would also have a positive effect on the profits that the companies make. This can be exemplified from the fact that if a company expends less on inputs while trying to make the production process more effi cient, the organization can make better outputs and greater margins. Thus, being ‘being ecologically prudent is a surefire way to boost the bottom line’ (Rogers 2010). Governments are starting to trace a link between the progress of the country and the pursuit of green activities by businesses. Don Henry, executive director of the Australian Conservation Foundation (ACF), observes that businesses must realign their practices in accordance with the economically sustainable development to facilitate the movement towards a clean, green economy. He regards that the creation and promotion of a clean green economy would contribute towards the Australia acquiring its fair share of jobs in the future while at the same time bestowing the country with an assortment of economical benefits (Green